What are Promotional Pens?
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Definition |
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Promotional Pens or Advertising Pens are defined as any writing
instrument that is decorated or imprinted
with a company logo, advertising campaign
or marketing slogan. Advertising Pens will
promote your company or cause while being distributed out at trade
shows, business meetings, sales meetings, and in small business retail
stores. Promotional Pens are
designed to constantly remind your potential clients of your company's
services and allow quick access to your company's contact information
that may be imprinted on the pen. |
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What Are Promotional Pens Used For? |
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Contact Information - Pens will allow you to keep your
company's contact information right in front of your client for long
periods of time. For Example if you are marketing your services to a
company's sales staff, it may be easier for them to just call you to
"see what you company can do". In fact lets say that you are a loan
officer soliciting auto dealerships, well if your phone number is on the
pen that they took the customer's application with, you have a very high
chance of being contacted for that loan. |
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Company Awareness - Keeping your company logo in front of
your clients is important, promotional pens allow you do to that. You
don't have to have your email address, website, phone number, and fax
number on every pen. A company name and web address will do just fine.
By showering your clients with promotional gifts, they will assume that
your company is financially stable and it's because you are spending
that extra money to get noticed. Keeping your logo familiar to your
clients really helps, especially for food chain restaurants, corporate
office advertising to retail chains, and industries like insurance or
real estate. |
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Thank You Gifts - Arm your sales staff with a "Follow up
Gift". A metal promotional pen is the perfect follow up gift that will
give your staff a reason to go back to your clients office. "Hi Bill, I
just wanted to drop this executive pen off..." sounds a lot better than,
"Hi Bill, I wanted to know if you our company's services yet?". |
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Employee Appreciation - Instead of giving your employee a
plaque for sales, give them an engraved
executive pen as an employee appreciation gift or a sales award. The who
premise behind a gift is to give a gift that the person would not by
themselves by they actually may desire. Not many people my buy
themselves an engraved pen, but they may hold on to it for years in the
memory of they "Salesman of the Month" prize. |
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Promotional Pen Overview
What are promotional pens?
How do I distribute my promotional pens?
How do I choose a promotional pen?
How should I design my promotional pen?
How many promotional pens should I order?
How to pick a brand of promotional pens?
Why do pens make the best promotional products?
Top 10 promotional pens to buy? |
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