How Should I Design my Promotional Pen?
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Designing your Artwork |
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Evaluating the purpose of your marketing campaign is a
good idea before you design you artwork imprint on your pen. You want to
avoid have too much tiny text that just blends together, but at the same time you need to make
sure that you determine the "value"
of the pen to your customer. The value is defined as the reason why someone
will keep your product, not only because it's a free promotional pen, but
because of your
company's services. Listing a service on your promotional pen is an
example of your promotional pen holding a value to your client. |
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Too Much Information is BAD |
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At PenImprint.com we do not really work with the "number
of lines of text", we work with an imprint area. So if you promotional
pen has an 2.5" x 1" imprint area, you can easily fit up to 4-5 lines of
text, but do you really want to? If you have too much information you
artwork may not be noticed as easily. |
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Which example grabs your attention? Example 1
does... why? |
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| Example 1 - Large Logo |
Example 2 - 4 lines of text |
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PenImprint.com
(877) 622-1062 |
PenImprint.com
(877) 622-1062
1050 Glenbrook Way
Hendersonville, TN 37075 |
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You don't always need every little piece of information
listed on your promotional pen. They can get a fax number off of your
website or by calling, the same with the mailing address. This type of
advertising promotes name recognition, and
name branding. |
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Stay Away from the Basics |
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In the example #1 above, is that enough? Or do you need
more? Well we say more!! Imprinting straight text can be a little dull,
try adding some clip art or imprinting your company logo instead.
Imprinting a company logo onto your promotional pen is a great idea! It
helps to establish the name branding that your company need to compete
in today's market. For example, close your eyes and think of the
McDonalds Logo, just a "M" in the form of golden arches. If you see that
"M" on the side of the road you know exactly what company it is.
Imprinting the same logo onto your letterhead, banners, car magnet, and
of course your promotional pens. Giving your promotional pen some
character will help the overall result of your marketing campaign. Even
just choosing a different text other than Arial or Times Roman can help
add creativity to your promotional pen. PenImprint.com offers Free
Artwork Recreation as well, we will actually redesign you logo or
artwork to fit your marketing campaign and this service is offered for
Free. |
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Promotional Pen Overview
What are promotional pens?
How do I distribute my promotional pens?
How do I choose a promotional pen?
How should I design my promotional pen?
How many promotional pens should I order?
How to pick a brand of promotional pens?
Why do pens make the best promotional products?
Top 10 promotional pens to buy? |
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